Philosophy
Our philosophy is simple - Give prospects and
customers information relevant to their lives and they will look forward to your
sales messages. We craft and design newsletters that
relate to their interests so they are read, passed on and remembered.
The vast majority of newsletters suffer from two
defects - they are used only to promote the company's vanity (i.e. press
releases, new clients, etc.) and they don't offer the customer any useful
information that will help him take better advantage of the company's product.
Simply put, they are a waste of time.
Newsletters have a single goal - help the company
maintain a relationship with prospects and customers. In order to do this, they
must be customer centered. We will help you use yours to reinforce how your
product solves business problems or enhances lives.
Mission
We
help clients find, acquire, and retain customers. InternetVIZ newsletters
deepen relationships with their prospects and customers.
"Compared to average
click-through rates of .65% for banner ads, ‘opt-in’ email's average response
rate of 18% is positively dreamlike. HTML email will become the central point
of customer contact as it delivers not just marketing, but also transactions and
customer service."
Source: Forrester Research
Internet mail does what traditional direct mail
can't:
In short, Internet mail allows for detailed
tracking.
