The Definitive Social Media ROI Presentation

Measure results from building relationships in Social Media
by Olivier Blanchard – The BrandBuilder Blog

Many executives want ROI numbers for social media. But the fact is … “The value of having brands use Social Media to engage with their customers, build relationships, connect with communities, and participate in open dialogue is immeasurable. Let’s just say it outright. You simply can’t put a dollar value on friendship, and this is the same thing.”

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