Defining Sales and Marketing Optimization

Improving sales and marketing alignment
by Christine Crandell – Customer Think

Sales and Marketing Optimization

Marketing brings in leads while sales follows up. So why would these two not in alignment? One problem could be how some define “alignment.” Crandell believes that a definition that works for all can make a difference in improving sales and marketing alignment.

How would a definition of sales and marketing alignment help or not? [ Read more ... ]