Marketing Budgets Spiral toward Social

A fifth of marketing dollars will go to social in five years
from eMarketer

Marketing Budget Spirals

According to “The CMO Survey” by Duke University’s Fuqua School of Business and the American Marketing Association (AMA), B2B companies are upping their social media marketing budgets in both products and services. The next five years shows that marketers will devote almost a fifth of their marketing budget to social media. These results support that B2B marketers are working to improve building relationships and boosting brands.

How will social media affect your marketing strategy? [ Read more ... ]