Six Earned Media Benefits of B2B Social Media

Be informed to make better decisions
by Kipp Bodnar – Social Media B2B

Media Benefits of B2B Social Media

Do you know the difference between paid and earned media? B2B marketers need to understand the difference between a paid search ad and a Twitter retweet. Or else, the decision could be costly to a company. Earned media using the web has a whole different set of benefits than traditional PR.

What are your experiences with earned and paid media? [ Read more ... ]