The Dichotomy Issue

Social media marketing vs. classic marketing
by Beth Harte – The Harte of Marketing

The Dichotomy Issue

Many of us agree that social media is a great venue for listening and interacting with customers, colleagues, experts and more. But some people in marketing remain stuck in traditional marketing and need help to integrate social media rather than look at it as dichotomy.

What can we do to help marketing become more integrated instead of siloed? [ Read more ... ]