Comments on: Social Media: Transforming Company Culture

By: Meryl K. Evans

Meryl K. Evans — Sun, 25 Apr 2010 14:14:37 +0000

@Taylor, I agree that SM is a tool/resource. I believe SM transforms a company because it’s a different way of doing things. Yes, we’ve always interacted with people in real-time, face-to-face. But SM uses different methods and tools than what many companies are used to using. Plus, companies tend to block access to sites like Facebook.

@Robynet, agree with you completely — companies need to have an adaptive culture if they want to keep up or stay ahead of competitors.

By: 5 Recent Posts about B2B Social Media | Social Media B2B

5 Recent Posts about B2B Social Media | Social Media B2B — Fri, 23 Apr 2010 12:38:29 +0000

[...] Social Media: Transforming Company Culture (from @merylkevans) Effective business-to-business (B2B) social media is not just the latest “pretty face” in public relations (PR). It’s also transformational technology with the potential to help company departments work better together — operating in a united yet decentralized environment. Social media provides each area of the company with the power to interact with the outside world. [...]

By: Robynet Almarez

Robynet Almarez — Fri, 23 Apr 2010 09:50:27 +0000

Hi, A culture is the values and practices shared by the members of the group. Company Culture, therefore, is the shared values and practices of the company’s employees.

Company culture is important because it can make or break your company. Companies with an adaptive culture that is aligned to their business goals routinely outperform their competitors. Some studies report the difference at 200% or more. To achieve results like this for your organization, you have to figure out what your culture is, decide what it should be, and move everyone toward the desired culture.

By: Taylor

Taylor — Wed, 21 Apr 2010 15:09:31 +0000

Is Social media really transforming culture or is company culture transforming social media? Social media is just a vehicle for a feedback cycle that previously took months. Not its real time. Social Media it now just finally showing us an accurate picture of who we are.

By: Meryl K Evans

Meryl K Evans — Tue, 20 Apr 2010 23:46:10 +0000

@Joan — that’s some great insight you offer! Without a doubt, the culture shift is a biggie. These changes affect how people do their day to day work plus they need to figure out how to integrate social media with the business — not treat it as separate.

By: vikram

vikram — Tue, 20 Apr 2010 11:34:21 +0000

Hi, A culture is the values and practices shared by the members of the group. Company Culture, therefore, is the shared values and practices of the company’s employees.
Company culture is important because it can make or break your company. Companies with an adaptive culture that is aligned to their business goals routinely outperform their competitors. Some studies report the difference at 200% or more. To achieve results like this for your organization, you have to figure out what your culture is, decide what it should be, and move everyone toward the desired culture.
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By: Joan Damico (@copywriter4u)

Joan Damico (@copywriter4u) — Fri, 16 Apr 2010 13:56:49 +0000

What a terrific article, Meryl. It mirrors what I’m seeing in B2B marcom–usually a grass roots group of social media enthusiasts gains permission to test social media and then it takes off.

One of the biggest hurdles to social media adoption in B2B that I’ve seen is adapting the B2B marcom workflow to allow for social media. For example, when you’re monitoring your news feeds, copy one or two articles/posts and quickly post them to your social media status updates or your Facebook fan page. Developing a social media workflow and sticking with it makes social media less of a burden for an already burdened marcom staff.

The cultural shift you mention is very real and can be a huge barrier. Those who overcome the cultural barrier to social media and adapt their workflows to make it possible are reaping the benefits on terms of leads.

By: franklien

franklien — Wed, 14 Apr 2010 10:00:02 +0000

Hi,Company culture is important because it can make or break your company. Companies with an adaptive culture that is aligned to their business goals routinely outperform their competitors. Some studies report the difference at 200% or more. To achieve results like this for your organization, you have to figure out what your culture is, decide what it should be, and move everyone toward the desired culture.
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SCOPE OF PRACTICE is When people improve their behavior, organizations get better results The behaviors that most often need improvement are communication and performance,
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