Five Big Shifts in Social Media Marketing

Shifts in Social Media Marketing

Capitalize on these shifts to boost sales
by Tom Pick – Webbiquity

Some marketers think using social media means simply repackaging the company’s brochure-type content as thought leadership. This won’t work. Smart marketers have taken notice of the five shifts and applied them to increase sales. They all revolve around giving the buyer more power and control. Furthermore, social media is an integrated effort. A new client that connected with you on Twitter didn’t necessarily find you on Twitter — it’s about mixing up how you engage with others.

What do you think of the five shifts? [ Read original article ]