Five Ways to Integrate Sales and Marketing

Nine out 10 who try to integrate fail
by Jeff Ogden – Fearless Competitor

5 Ways to Integrate

This article touts the importance of integrating sales and marketing. Many of us agree on this, but many of us don’t know how to make that happen or we tried and failed. Author Jeff Ogden goes so far to give real-life examples and how the companies went about solving problems. Ogden closes with five tips for integrating sales and marketing.

Here are the five tips:

1. Put your most respected executives on it along with outside help like Find New Customers.
2. Give them the full and vocal support of top leadership.
3. Provide them with time to uncover existing processes and challenges.
4. Support them to implement new processes.
5. Measure and test.  Make sure the culture really changed.

How do you think applying the five tips will affect an organization?

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