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By Admin on July 16th, 2010
The Biggest B2B Marketing Mistake
What it means to social media
by Liz Strauss – Successful and Outstanding Blog
B2B Mistake
Naturally, when thinking about our target market, we think of our customers’ problems and try to solve them. But what if you changed your thinking to focusing on solving your customer’s customer’s problems? No, that’s not a typo.
Let’s say Jim sells XYZ services. Jim is your customer. Imagine the impact you have on Jim if you help him solve HIS customers’ problems. Read Liz Strauss’ article to see how this impacts social media.
What do you use social media for in your B2B business?
