@Achintra, thank you for showing others the value of Twitter and social media by telling us how you got here. One of our goals with this blog and newsletter is to educate C-levels and others on social media and we constantly point out that results are not instant.

This is a wonderful success story about social media and B2B marketing.

In my world of industrial marketing, clients are still questioning the true value of social media. The C-level execs and the decision makers are too focused on immediate results. That typically means the number of sales-ready leads generated and revenue contributions.

While it is true, marketing must prove its worth, you’ve presented a strong business case for how social media can deliver powerful and quantifiable results. No one can argue against the hard-core numbers resulting from Emerson Process Management’s social media strategy.

Jim’s recommendations for measuring success can go a long way for marketers in gaining respect and credibility with the C-suite.

My key takeaway was Expose expertise: …This leads to building trust, which leads to business opportunities. You confirmed it later on in your article where you wrote, “One of these occasionals was for a “greenfield” plant that could lead to hundreds of millions of dollars in automation equipment and project services.”

I have always considered Emerson Process Experts blog as blazing a trail for the rest of us and I admit, Jim is someone I try to emulate shamelessly.

BTW, I found your post from Jim’s Tweet on LinkedIn. Talk about social media doing its job!

Your article is a must-read for every industrial and B2B marketer. Thanks for sharing.

Best regards,
Achinta Mitra

Take care, Jim