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By Admin on July 13th, 2010
Integrating Marketing and Sales
How aligning sales and marketing affects results
by Mac McIntosh – Sales Lead Insights
Integrate Marketing and Sales
Mac McIntosh interviews Elizabeth Vanneste, CMO of Miller Heiman, with a focus on aligning sales and marketing. What does it mean to align sales and marketing? Vanneste clearly defines what it means to align the two and references a study that shows the effectiveness of aligning the two.
I’ve always believe in the importance of sales and marketing collaboration. What are some ways you can get the two to collaborate for the good of the company?
