Five Challenges for Sales and Marketing Alignment
The challenge in getting the two to paddle in the same direction
by Joseph Zuccaro – alinio
Five Challenges for Sales and Marketing
Yet another article showing the importance of aligning marketing and sales. “A brand is merely the promise of an experience. In order to experience the brand, one must generally purchase the product or service of the brand. In order to purchase the product or service of the brand, you need to provide a selling channel.”
Marketing is about branding. Sales is about revenue. Putting both in the same boat and paddling in the same direction will make those a reality. But of course, there are challenges in getting them in the same boat going in the same direction.
What other challenges do you see in aligning marketing and sales?
Thank you for citing my blog post. Someday people may wonder why Sales and Marketing were not aligned before. It makes too much sense. However today’s reality is that Marketing has “done its own thing” for so long, it will be a painful transformation for most organizations.
Technology is merely a tool, not the whole equation. It still takes people who are ready, willing and able to change their old ways.
Peace
Joe Zuccaro
@joezuc