Comments on: Five Challenges for Sales and Marketing Alignment http://www.internetviz.com/b2bsmblog/2010/09/five-challenges-for-sales-and-marketing-alignment/ Wed, 04 May 2011 15:24:33 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Joe Zuccaro http://www.internetviz.com/b2bsmblog/2010/09/five-challenges-for-sales-and-marketing-alignment/comment-page-1/#comment-105 Joe Zuccaro Sat, 11 Sep 2010 12:57:56 +0000 http://www.internetviz.com/b2bsmblog/?p=941#comment-105 Thank you for citing my blog post. Someday people may wonder why Sales and Marketing were not aligned before. It makes too much sense. However today's reality is that Marketing has "done its own thing" for so long, it will be a painful transformation for most organizations. Technology is merely a tool, not the whole equation. It still takes people who are ready, willing and able to change their old ways. Peace Joe Zuccaro @joezuc Thank you for citing my blog post. Someday people may wonder why Sales and Marketing were not aligned before. It makes too much sense. However today’s reality is that Marketing has “done its own thing” for so long, it will be a painful transformation for most organizations.

Technology is merely a tool, not the whole equation. It still takes people who are ready, willing and able to change their old ways.

Peace

Joe Zuccaro
@joezuc

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