Social Media Is for Hospitals Too

Many use it to build a community and to raise funds
by Jack Scharff

Personal use of social media is widespread and is exploding in popularity. Business use is growing and evolving. Are nonprofits like hospitals involved? Yes, and more will participate as time and budgets allow.

From this recent article in Bio-Tech Digest featuring an interview with Frank Barry, Internet strategy manager at Blackbaud, you’ll gain some valuable insights on social media and nonprofit and hospital participation. Through his sage advice, you’ll:

• Learn how social media is evolving.
• See some actual examples of effective social media use.
• Discover a fantastic website where you can see and analyze what hospitals do.
• Learn five basic decisions you need to make before you start a social media program
• Get a helpful white paper on social media use by healthcare organizations.
• Be able to attend a prerecorded webinar on social media.

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