By Admin on October 12th, 2010
The Role of Technology in How Sales and Marketing Work Together
How lead generation management systems influence the teams
by Andrew Spoeth – Marketo
The article reviews a survey that looks at how lead generation management (LGM) systems affect the roles of marketing and sales. In a nutshell: organizations where marketing takes an active role in the lead generation effort, technology is an enabler for marketing and helps the two work together better.
What solution, if any, is your organization using in lead generation?
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