Name: Hank
Email:
Web Site: http://www.internetviz.com
Bio: Hank Stroll is the Publisher at InternetViZ, so everyone tells him how things should run. If you don't like something there, it is probably his fault. Wish to complain about him? Contact his wife Alida Alida@comcast.net She knows how to handle him ;-) or contact Hank by email at Hank@InternetViZ.com
Posts by Hank:
Four Ways to Bridge the Social Media Gap with B2B Sales Team
April 30th, 2010How to fix the social media disconnect
by Karlie Justus – Social Media B2B
Bridge the Social Media Gap
As if sales and marketing didn’t have enough to divide the two, marketing-leaning social media adds to the friction. It is possible to bring together b2b social media and b2b sales. This article lists four ways to apply what b2b sales already uses and tie it with social media.
We also posted reader advice on how to help sales with social media.
How would you bridge the gap between social media and sales? [ Read more ... ]
The Dichotomy Issue
April 28th, 2010Social media marketing vs. classic marketing
by Beth Harte – The Harte of Marketing
The Dichotomy Issue
Many of us agree that social media is a great venue for listening and interacting with customers, colleagues, experts and more. But some people in marketing remain stuck in traditional marketing and need help to integrate social media rather than look at it as dichotomy.
What can we do to help marketing become more integrated instead of siloed? [ Read more ... ]
How SMBs Allocate Their Social Media Spending
April 26th, 2010Infograph shows room for more growth
by Pam Dyer – Pamorama
Room for New Growth
Social media marketing grew massively in a short time. Where else can you directly engage with customers and colleagues? The infographic in this article will show you the gaps that you can fill now and get ahead of your competitors. Forrester says that social media marketing is growing at double the rate of all other forms of online marketing. Should marketers ignore social media with these kind of numbers?
What does your business plan to do in terms of marketing in the next four years? [ Read more ... ]
The Top Five Questions for B2B Social Media Campaigns
April 22nd, 2010From who should manage it to ROI
by Luke Brynley-Jones - Our Social Times
Top 5 Questions for B2B Campaigns
This article discusses five questions that many b2bs will ask when looking into social media. The questions cover who should manage social media, whether social media is personal or business, social media’s ROI, finding time to do social media and whether b2b customers really use social media. Even if very few of your customers use it, social media is worth exploring, discovering and understanding. Don’t wait until something happens that pushes you into it. Be ready.
What are your biggest social media questions? [ Read more ... ]
Sales vs. Marketing
March 25th, 2010They need to work together to define and execute goals
by VizQuest Ventures – The Bottom Line Vine
Sales vs. Marketing
Though having similar goals, sales and marketing often compete against each other or butt heads instead of work together to reach their goals. They’re both important to the company especially when they collaborate. As a result, the business grows. Each brings a perspective the other can use.
How do you think sales and marketing should work? [ Read more ... ]
Marketing Budgets Spiral toward Social
March 25th, 2010A fifth of marketing dollars will go to social in five years
from eMarketer
Marketing Budget Spirals
According to “The CMO Survey” by Duke University’s Fuqua School of Business and the American Marketing Association (AMA), B2B companies are upping their social media marketing budgets in both products and services. The next five years shows that marketers will devote almost a fifth of their marketing budget to social media. These results support that B2B marketers are working to improve building relationships and boosting brands.
How will social media affect your marketing strategy? [ Read more ... ]
Six Earned Media Benefits of B2B Social Media
March 25th, 2010Be informed to make better decisions
by Kipp Bodnar – Social Media B2B
Media Benefits of B2B Social Media
Do you know the difference between paid and earned media? B2B marketers need to understand the difference between a paid search ad and a Twitter retweet. Or else, the decision could be costly to a company. Earned media using the web has a whole different set of benefits than traditional PR.
What are your experiences with earned and paid media? [ Read more ... ]
Defining Sales and Marketing Optimization
March 25th, 2010Improving sales and marketing alignment
by Christine Crandell – Customer Think
Sales and Marketing Optimization
Marketing brings in leads while sales follows up. So why would these two not in alignment? One problem could be how some define “alignment.” Crandell believes that a definition that works for all can make a difference in improving sales and marketing alignment.
How would a definition of sales and marketing alignment help or not? [ Read more ... ]
Complimentary Prototype
March 4th, 2010
Sales vs. Marketing: The Truth Unveiled
March 3rd, 2010One sales person’s point of view
by Granison Shines- vimeo
Sales vs. Marketing
Twitter and Status Updating, Fall 2009
January 26th, 2010
One in five Internet users are now on Twitter or another status update service.
How to Hijack Someone’s Meeting
January 26th, 2010Working the marketing and sales meeting to your advantage
by Geoffrey James – bnet
Wouldn’t it be great if you could twist those meetings into something useful — rather than just a waste of your valuable time?
Never fear, it’s pretty easy to hijack a meeting and make it go wherever you think is useful.
Read more ….
What is YOUR meeting pet peeve? Let’s us know in comments below and be entered into a drawing for an Apple iPod.
The Definitive Social Media ROI Presentation
January 22nd, 2010Measure results from building relationships in Social Media
by Olivier Blanchard – The BrandBuilder Blog
Many executives want ROI numbers for social media. But the fact is … “The value of having brands use Social Media to engage with their customers, build relationships, connect with communities, and participate in open dialogue is immeasurable. Let’s just say it outright. You simply can’t put a dollar value on friendship, and this is the same thing.”
Watch the Video for more and comment below
Comment on your thoughts regarding social media and ROI? You could win an iPOD
Social Media is Everywhere!
January 22nd, 2010This month’s dilemma: Social media is everywhere!
Where do we start?
I’m pushing my sales team to add social media to its repertoire. We started with Twitter and tried to train the sales staff; however, they aren’t taking it seriously. They continue to use the hard-sell approach.
I don’t think they understand how to use Twitter and LinkedIn to build relationships.
Should we expect the sales team to use these tools, or should marketing maintain them and pass on leads to sales? – Overwhelmed in Chicago
Why is it Sales VERSUS Marketing?
January 22nd, 2010One salesperson’s point of view
by Frank Reed – FrankThinking
This sales person admits that he takes marketing for granted and asks readers what they think sales SHOULD do.
In many B2B companies there seems to be a disconnect between sales and marketing when they should be working together not against each other.
Please comment on how sales and marketing could improve their relationship. (You could win an IPOD)
Knock It Off!
January 22nd, 201054% of companies unwisely block access to social media
Does your company stop Twitter, Facebook and LinkedIn? Well, you might want to revisit this after reading Shel Holtz’ arguments against blocking social media sites and give us your comments below.
Comment below on how social media helps or hurts a business.
(You could win an iPOD)
