The concept of the virtual event, long a notion prompting predictions and fears of live events’ demise, has achieved an ironic feat. Far from threatening the vitality and existence of traditional events, virtual events bolstered by social media have strengthened the appeal of in-person professional gatherings across all industries, and will soon be crucial to most brick-and-mortar trade shows.
Despite the Internet’s vast resources, people don’t always find what they need, especially when searching for obscure information or something that doesn’t yet exist. Consider an old song from your teen years that keeps playing in your mind. Maybe you only remember a few words, not phrases or lines. If you spend some time, you may find it buried in the information highway haystack.
The healthcare industry faces a unique challenge, finding ways to cut costs without affecting the quality of patient care. Sacrificing care means the difference between life and death. Furthermore, hospital decision-makers are so busy that they have built shells around them to protect their time and sanity.
Bring together the devil in Reaper, a smarmy guy from The Usual Suspects and a large enterprise resource planning (ERP) company, and you have a business-to-business company that knows how to have fun while teaching. It’s part of the learn, laugh, share and connect philosophy that the supply-chain management company Kinaxis applies to social media.
Effective business-to-business (B2B) social media is not just the latest “pretty face” in public relations (PR). It’s also transformational technology with potential to help company departments work better together — operating in a united yet decentralized environment. Social media provides each area of the company with the power to interact with the outside world.
Article after article says social media works even for business-to-business (B2B) companies. But example after example claims to represent B2B, and is actually for business-to-consumer (B2C) marketing.
Because Dell is a technology company, it walks the talk by always using technology and the Web to support its business. Dell has generated almost $7 million in sales from Twitter alone. Convinced?
Texas Instruments paves a way; learn from their approach of using SM in an organized manner with a bite-sized, zeroed-in strategy. They did it right … looking at their audiance’s needs. established behaviors and designed their approach around was discovered.
