Category: Sales and Marketing Mashup, Cooperation or Competition

Five Challenges for Sales and Marketing Alignment

Yet another article showing the importance of aligning marketing and sales. “A brand is merely the promise of an experience. In order to experience the brand, one must generally purchase the product or service of the brand. In order to purchase the product or service of the brand, you need to provide a selling channel.”

Marketing is about branding. Sales is about revenue. Putting both in the same boat and paddling in the same direction will make those a reality. But of course, there are challenges in getting them in the same boat going in the same direction.

What other challenges do you see in aligning marketing and sales?

Aligning Sales and Marketing with the Lead Flow Process

This article takes you through the process of aligning sales and marketing in the lead flow process. It also identifies alignment problems and how to work through them to gain qualified leads and close the deal. And aligning marketing and sales is indeed a journey, not a destination.

What do you think of the article’s approach?