“What
concrete ROI benefits do Internet newsletters have for
Sales and
Marketing?”
You
clicked here for one reason. You
want to know the ROI benefits of having a customized Internet newsletter
created specifically to help your company find, acquire, and retain
customers.
We
believe so strongly in the value and quality of our work that we would
like you to test our services –
absolutely free. We will
create for you a customized Internet newsletter specifically for your
company. We work fast and are
capable of collaborating with you in an easy, engaging, and
thought-provoking way. To
begin the process, please fill out the Established
Marketing Campaign questionnaire on this page.
Please note that a follow-up 45 minute collaborative (and free)
work session will be scheduled so that you may provide more specific
details on your marketing vision.
I
hope the answers below explain the benefits.
If not, please send an email to .
Q.
Why are Internet newsletters effective?
The
answer is simple - Newsletters put
an end to cold call sales. Internet
newsletters provide your sales team with real-time information on prospect
and customer interests. This
information can be used by your sales team to understand their interests
before making the first call.
With
Opt-In Permission Marketing Trackable Link Technology the
newsletters enable you to understand subscriber reading patterns –
drilled down to individual subscribers aligned with particular members of
your sales team. This provides
valuable immediate data on prospect interests
that can be translated to the marketing, sales, and product development
divisions.
Internet
newsletters, however, only work when companies focus on content that adds
value to their customer’s lives. When
the emphasis is placed on developing Internet newsletters that are
customer-centric the newsletters are well received each time they are
sent. When they are done in
this way, newsletters turn marketing messages into powerful tools that
continually demonstrate to value, trust, and stability to prospects and
customers.
Q.
Is there any evidence that they work?
First,
it is important to note that companies are marketing and selling
themselves more intelligently because of their Internet newsletters
campaigns. This fundamentally changes the way they do business.
The result being: a competitive advantage previously impossible.
These are the types of comments our clients routinely make:
- “We
were able to drive 50 people to our recent seminar because of our
Internet newsletter.”
John Howman, President and CEO
Allied
Computer Group
- “Our
newsletter has enabled us to interact with our customers in a much
closer way.”
Peter Rodriguez, CEO
A & R
Telecom
-
“Our newsletter has opened up my sales teams eyes to the quality of our
prospect list.”
Amit Bendov, VP of Marketing
ClickSoftware
- “Our
newsletter is working to develop a trusting relationship with our
prospects so that, when they have reached the buy moment, they will be
ready to become customers.”
Scott Taylor, Co-founder, President and COO
Cetrus
Q.
How do Internet newsletters fit into a Total Customer Contact marketing
campaign?
Internet
newsletters can become an integral part of your marketing.
The information gathered through the Trackable Links enable you to
provide your direct marketing team with various specialized campaign
themes. By using the real-time
information gathered through the newsletter, the company can continually
refine its marketing.
Q.
Do newsletters benefit my sales team?
Without
question. The
Trackable Link
technology provides very specific information on who is reading the
newsletter and what they are reading.
This information can be aligned with individual members of your
sales staff to see whose prospects and customers are engaged with the
company. After the newsletters
are sent out, the sales team can analyze this data and understand the
types of issues the prospect is interested in.
When he does reach make the call, he knows the hot button issues to
raise so that a sale is made.
Q.
Can I see samples of your newsletters?
Yes.
Just visit this page.
Q. I would like to know more. Can
I receive a white paper?
Yes.
Simply enter your email address and you will be
immediately taken to “How to Grow Your Email Database: A 20 Point Guide
Guaranteed to Increase Newsletter Subcriptions.”
