Library: InternetVIZ B2B Sales and Marketing Information
Plan Your Campaign
The Second Send Controversy
Work overtime to get readers to open newsletters
Would Your Marketing Plan Hold Up Under Customer Scrutiny?
Engage customers in discovery and disclosure dialogue
Get Real!
Look at real numbers behind BCC and free services
Help! We’re Flunking Sandbox 101
Get issues out the door
Marketing the invisible: services
Why selling Batman is easier than Invisible Man
Who Sets the Standard?
Email newsletters could fail the “test”
Reportin’ Stats to Please the Boss
Calling for ABC Report… Stat!
Should Newsletters Take a Vacation?
Publishing during the holiday season
Invasion of the Blogs
Is a blog right for your business?
It’s Got That "Je Ne Sais Quoi"
Get the scoop on the e-newsletter’s success
Build High-converting Subscription Pages
The tools you need: from privacy policies to RSS feeds
For Best Marketing Results
Put your eggs in more than one basket
What Language Are You Speaking to Woo Clients?
Elevator pitches by CEOs are a lesson in what NOT to do
Five Tips to Cut Through B2B Chaos
How do you compete against prospects’ real lives?
Online Newsletters: Demonstrating Value
If it’s not about the reader, it’s considered SPAM
Six Steps to Successful eNewsletters
Help B2B prospects choose you
An Unexploited Market
Striking gold without finding El Dorado
6 Ways to Make Subscriptions Soar
Shine a spotlight on your newsletter
The Online Recruiting Revolution
How employment e-newsletters are shaking up the scene
Five Years of Email Newsletter Marketing
Are they still an important tool?
Recipes for a Hotshot Newsletter
Tasty content alone doesn’t make a meal
Great Content Ahead!
But you have to register first …
Trust Us!
Sending credible messages
Sucking in Readers
Proven ways to increase reader interaction
Bring in the Money with an E-Newsletter
Three Cs: content, consistency, and customer service
Beyond Once Upon a Time
Fairy tales aren’t the only thing needing catchy openings
Company Stability: B2B Buyers Insist on It
Communicate your vitality in subtle and powerful ways
Online Newsletters: Building Trust
Sales happen whent value is trusted, applicable and comes from a stable company
Surviving the E-Mail Marketing Jungle
Relationship building means more than the first date
Building Relationships Takes Time
Overcoming the overnight "surge urge"
Survey says … ???
How to Increase Survey Response Rates
The Body of Email Newsletters
How much content should it sport?
Casual Friday for Marketing Copy
Getting personal sells
This Little Green Guy Gets It
Humor provides a ‘human’ element to e-newsletters
Hey, Make Your eNewsletter Informal
Why it needs a distinctive, non-corporate voice
E-Direct Response
Getting the Most Out of E-Newsletters
Smart B2B Prospecting (1 f 2)
3 ways to dig up gold not mounds of dirt
Smart B2B Prospecting (2 f 2)
3 ways to dig up gold not of mounds of dirt
Follow the Long Yellow Copy
Do long scrolling sales letters work?
From Suspects to Prospects
Solve the mystery of qualifying Leads
Closing Sales: Harvesting the eNewsletter Relationship
Nothing happens until somebody buys something
Snore … snore … Presentations that bore
How to take the zzz out
Warming up those cold calls
Keep them toasty — year-round
5 Reasons Webcasting Is a Winning Marketing Tool
Cast your way to more sales
When Good Newsletters Go Bad
How to avoid the rut and capture hearts
Oops! Sending Accidental Spam
Recovering from a grievous error
Surprising and thanking clients
Show appreciation to your most valuable assetd.
Firing Clients
Good idea or not?
Keeping the love connection with clients
How to show you care
