Content Truly Is King
Make it relevant to the reader
Bore me twice, shame on me.
This twist of the “Fool me” axiom applies to email newsletters and campaigns. Recipients often opens the first mailing to see what it is. If the content is not relevant or interesting or entertaining or educational, the chances of them opening a second mailing are slim.
Each potential reader considers: Is this worth my time? Is there something here I should know? Is there a good idea here for me? Did I enjoy reading this?
Unless a reader answers “Yes” to at least one of these questions, your mailing slides into the boring category, and the recipient will likely opt out or remember to delete future mailings.
Want to learn what determines relevancy? Want to see seven easy sources of content?
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Filed Under: Featured • Marketing Program Development
