Remember the “power of nine?” Phooey!
Oh yes, the Power of Nine: That’s the half-baked theory that nine is the optimum number of times to contact a prospect to get the desired action. Baloney! Hogwash! Bull!
I’ve been a marketer for more years than I care to admit. Ok, I’ll admit it – since 1964. And in those 46 years, I’m proud to say I’ve sold literally billions of dollars in goods and services in B2C and B2B.
There is no power of nine. It could be the power of one or two. And, if you’re really good, it could morph into the power of 1,000, where you develop long-term relationships with customers and contact them with a variety of successful offers for many, many years.
See Jack’s Power of Nine below
Maybe the “power of nine” exists in nine different powerful types of email contacts. For example:
1. Acquisition newsletters
2. Customer retention and support newsletters
3. Solo email offers
4. Drip campaigns that start after some action takes place
5. Order confirmation emails
6. Happy birthday or anniversary emails
7. Service policy emails
8. Renewal emails
9. Surveys
And there are many others, like Webinar invitations, alerts, meet our new [insert staff position], polls, what’s hot on your blog¦ you name it, and email can probably deliver it.
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