Are Your Calls to Action Compelling?
Easy Does it Best
If you think your prospects look forward to your sales pitch, think again.
We’re all inundated with commercial message after commercial message. Why would anyone want more of these from you?
Could it be they may need something that you offer?
Since calls to action are tricky, I think it’s best to make them uncomplicated. Some businesses offer too many choices and actually cause the potential customer to delay. Others are too imperative, like “act now” or probably not true, like “this offer is limited to the first 100 people†or misleading, like “get a second one free, just pay the extra shipping” (which is exorbitantly high).
Consumers and business buyers are more educated and skeptical than ever. They are much busier. In today’s economy, they are also more cost-conscious than ever before. So, what calls to action work best and where do you put them in email offers and email newsletters?
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Filed Under: Featured • Lead Generation
