Divide and Conquer
Jack Scharff | Jul 13, 2010 | 0 comments
List segmentation is key to increased e-mail success
Everyone is unique. Everyone has similarities. So why and how should you segment your mailing list?
The “why” is easy;Â better results, more readership, more targeted offers and content.
The “how” is less easy because there are so many possible variables, and it’s often difficult to decide on the segmentation criteria. You need to think through:
- What types of list segments will be valuable to measure?
- To which segments should you provide specialized content and make special offers to?
- What is practical depending upon time, measurement, and possible impact?
Only you can judge what’s best for your organization.
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