New services and products are the life blood of many B2B companies. Marketing Vizion will explore best practices in developing them.
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Filed Under: Featured • Marketing Program Development
Tags: Featured, marketing
About the Author
Steve Kayser is an award-winning business writer who has been featured in a marketing best practices case study by MarketingSherpa, "Purple Cows," by Seth Godin; "The New Rules of Marketing and PR" by David Meerman Scott (2007); "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs," by Craig Stull, Phil Myers, and David Meerman Scott; "Making News in the Digital Age," by Emmy-award winning former CBS journalist David Henderson (2009), "A Marketer's Guide to e-Newsletter Publishing, Credibility Branding, Innovation Quarterly, B2B Marketing Trends, PRWEEK, Faces of E-Content magazine and "The Changing Faces of PR" (2009) by David Henderson. Steve's writings have appeared in Corporate Finance Magazine, CEO Refresher, Entrepreneur Magazine, Business 2.0, and Fast Company Magazine, among others.
