What Were They Thinking?

Spitting on a Star

As a Philadelphia Eagles football fan I was appalled to learn that an Eagles employee, one that writes their blog and posts items on their Website, videoed himself at Dallas’ new stadium spitting on the Dallas Star (logo) at midfield. He then posted the video on the Eagles’ Website.

This, of course created a PR problem, an apology, and removal of the video from the Website. I wonder if it will give the Cowboys another reason to beat the Eagles in the Wild-Card playoff game. I hope not. [Unfortunately, Dallas beat Philadelphia in that game.]

But the lesson to learn here is to be sure all personnel who can impact public and corporate sponsors’ opinions are intelligent enough to know what’s proper.

“Stupid is as Stupid does” and this guy was stupid, probably too stupid to continue as one of the voices of the Eagles.

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About the Author

Jack Scharff is a direct-marketing executive and writer. He works on content and strategy for many successful email newsletters. Scharff can be reached at 609-704-7049, Jack@internetVIZ.com

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