How to Improve Open and Click-through Rates
Nine areas to help you increase results.
Category: Featured
Super Bowl Branding: Winners and Losers
Entertainment — Fair to great. Game — Great.
Commercials — Some good, others stinko!
Jul 16, 2010 | 2 comments | View Post
Divide and Conquer
Everyone is unique. Everyone has similarities. So why and how should you segment your mailing list?
Jul 13, 2010 | 0 comments | View Post
Don’t Be a Dunce
In the same way reading a report card provides insights into strengths and areas of needed improvement, so does reading your email reports.
Jul 13, 2010 | 0 comments | View Post
Are Your Calls to Action Compelling?
We’re all inundated with commercial message after commercial message. Why would anyone want more of these from you?
Jul 13, 2010 | 0 comments | View Post
What Were They Thinking?
Stupid is as Stupid does … and this guy was stupid, probably too stupid to continue as one of the voices of the …
Jul 12, 2010 | 0 comments | View Post
In-House Harmony … Can’t We All Just Get Along?
Marketing and sales executives need to get along to “get ahead.” Being the top sales producer or –
Jul 11, 2010 | 0 comments | View Post
Marketing Program Development
New services and products are the life blood of many B2B companies. Marketing Vizion will explore best practices in developing them.
Jul 11, 2010 | 0 comments | View Post
Easy to Get Lost on the B2B Social Media Path
Texas Instruments paved a way; learn from their approach.
Jul 10, 2010 | 0 comments | View Post
The Evolution of Stunningly Awful Demo’s
The evolution of stunningly awful demos. Have you ever seen demos get shorter?
Jul 10, 2010 | 0 comments | View Post
Three out of four sales leads die of neglect!
Why? Salespeople chase short-term opportunities and don’t nurture long-term leads.
Jul 04, 2010 | 0 comments | View Post
Remember the “power of nine?” Phooey!
The Power of Nine: That’s the half-baked theory that nine is the optimum number of times to contact a prospect to get the desired action. Baloney! Hogwash! Bull!
Jun 21, 2010 | 0 comments | View Post
Content Truly Is King
But only if it’s relevant to the reader.
Jun 20, 2010 | 0 comments | View Post
Event Marketing Assessment Survey
This Event Marketing Self -Assessment is designed to help you identify changes you can make to improve payback on your event marketing programs.
Jun 13, 2010 | 0 comments | View Post
