Marketing ViZion » Focus on Clients http://www.internetviz.com/marketingvizion Market Right, Market Tight Tue, 20 Jul 2010 21:15:32 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Divide and Conquer http://www.internetviz.com/marketingvizion/2010/07/divide-and-conquer/ http://www.internetviz.com/marketingvizion/2010/07/divide-and-conquer/#comments Tue, 13 Jul 2010 10:36:16 +0000 Jack Scharff http://www.internetviz.com/marketingvizion/?p=202 Yet Another Related Posts Plugin.]]> List segmentation is key to increased e-mail success

Everyone is unique. Everyone has similarities. So why and how should you segment your mailing list?

The “why” is easy;  better results, more readership, more targeted offers and content.

The “how” is less easy because there are so many possible variables, and it’s often difficult to decide on the segmentation criteria. You need to think through:

  • What types of list segments will be valuable to measure?
  • To which segments should you provide specialized content and make special offers to?
  • What is practical depending upon time, measurement, and possible impact?

Only you can judge what’s best for your organization.

Here’s a little help.

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]]> http://www.internetviz.com/marketingvizion/2010/07/divide-and-conquer/feed/ 0 Event Marketing Assessment Survey http://www.internetviz.com/marketingvizion/2010/06/event-marketing-assessment-survey/ http://www.internetviz.com/marketingvizion/2010/06/event-marketing-assessment-survey/#comments Sun, 13 Jun 2010 11:14:25 +0000 Jack Scharff http://www.internetviz.com/marketingvizion/?p=228 Yet Another Related Posts Plugin.]]> One of our clients, MCA², used a self-assessment survey in their eNewsletter to help their prospects get organized and think about changes to improve results.

Prospect involvement always helps results.

Learn Changes to Improve Payback on Your Events

This Event Marketing Self -Assessment is designed to help you identify, based upon your own practices and experience, the changes you can make to improve payback on your event marketing programs. The model evaluates your activity on multiple dimensions of effectiveness. At the end of the survey, you will see how your answers compare to those of your colleagues and you will have access to your individual answers, graded as “Best Practice” or “Opportunity for Improvement.” You may print these reports out and take them with you to use as a checklist.

Take Self-Assessment Survey.

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