Marketing ViZion » Jack’s Journal http://www.internetviz.com/marketingvizion Market Right, Market Tight Tue, 20 Jul 2010 21:15:32 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 What Were They Thinking? http://www.internetviz.com/marketingvizion/2010/07/what-were-they-thinking/ http://www.internetviz.com/marketingvizion/2010/07/what-were-they-thinking/#comments Mon, 12 Jul 2010 09:59:57 +0000 Jack Scharff http://www.internetviz.com/marketingvizion/?p=170 Yet Another Related Posts Plugin.]]> Spitting on a Star

As a Philadelphia Eagles football fan I was appalled to learn that an Eagles employee, one that writes their blog and posts items on their Website, videoed himself at Dallas’ new stadium spitting on the Dallas Star (logo) at midfield. He then posted the video on the Eagles’ Website.

This, of course created a PR problem, an apology, and removal of the video from the Website. I wonder if it will give the Cowboys another reason to beat the Eagles in the Wild-Card playoff game. I hope not. [Unfortunately, Dallas beat Philadelphia in that game.]

But the lesson to learn here is to be sure all personnel who can impact public and corporate sponsors’ opinions are intelligent enough to know what’s proper.

“Stupid is as Stupid does” and this guy was stupid, probably too stupid to continue as one of the voices of the Eagles.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.internetviz.com/marketingvizion/2010/07/what-were-they-thinking/feed/ 0 Remember the “power of nine?” Phooey! http://www.internetviz.com/marketingvizion/2010/06/remember-the-%e2%80%9cpower-of-nine%e2%80%9d-phooey/ http://www.internetviz.com/marketingvizion/2010/06/remember-the-%e2%80%9cpower-of-nine%e2%80%9d-phooey/#comments Mon, 21 Jun 2010 21:36:44 +0000 Jack Scharff http://www.internetviz.com/marketingvizion/?p=264 Yet Another Related Posts Plugin.]]> Power of NineOh yes, the Power of Nine: That’s the half-baked theory that nine is the optimum number of times to contact a prospect to get the desired action. Baloney! Hogwash! Bull!

I’ve been a marketer for more years than I care to admit. Ok, I’ll admit it – since 1964. And in those 46 years, I’m proud to say I’ve sold literally billions of dollars in goods and services in B2C and B2B.

There is no power of nine. It could be the power of one or two. And, if you’re really good, it could morph into the power of 1,000, where you develop long-term relationships with customers and contact them with a variety of successful offers for many, many years.

See Jack’s Power of Nine below

Maybe the “power of nine” exists in nine different powerful types of email contacts. For example:

1. Acquisition newsletters
2. Customer retention and support newsletters
3. Solo email offers
4. Drip campaigns that start after some action takes place
5. Order confirmation emails
6. Happy birthday or anniversary emails
7. Service policy emails
8. Renewal emails
9. Surveys

And there are many others, like Webinar invitations, alerts, meet our new [insert staff position], polls, what’s hot on your blog¦ you name it, and email can probably deliver it.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.internetviz.com/marketingvizion/2010/06/remember-the-%e2%80%9cpower-of-nine%e2%80%9d-phooey/feed/ 0