Marketing ViZion » Lead Generation http://www.internetviz.com/marketingvizion Market Right, Market Tight Tue, 20 Jul 2010 21:15:32 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 How to Improve Open and Click-through Rates http://www.internetviz.com/marketingvizion/2010/07/how-to-improve-open-and-click-through-rates/ http://www.internetviz.com/marketingvizion/2010/07/how-to-improve-open-and-click-through-rates/#comments Mon, 19 Jul 2010 11:00:51 +0000 Jack Scharff http://www.internetviz.com/marketingvizion/?p=219 Yet Another Related Posts Plugin.]]> Nine areas to help you increase results

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]]> http://www.internetviz.com/marketingvizion/2010/07/how-to-improve-open-and-click-through-rates/feed/ 0 Are Your Calls to Action Compelling? http://www.internetviz.com/marketingvizion/2010/07/are-your-calls-to-action-compelling/ http://www.internetviz.com/marketingvizion/2010/07/are-your-calls-to-action-compelling/#comments Tue, 13 Jul 2010 10:13:07 +0000 Jack Scharff http://www.internetviz.com/marketingvizion/?p=179 Yet Another Related Posts Plugin.]]> Easy Does it Best

If you think your prospects look forward to your sales pitch, think again.

We’re all inundated with commercial message after commercial message. Why would anyone want more of these from you?

Could it be they may need something that you offer?

Since calls to action are tricky, I think it’s best to make them uncomplicated. Some businesses offer too many choices and actually cause the potential customer to delay. Others are too imperative, like “act now” or probably not true, like “this offer is limited to the first 100 people” or misleading, like “get a second one free, just pay the extra shipping” (which is exorbitantly high).

Consumers and business buyers are more educated and skeptical than ever. They are much busier. In today’s economy, they are also more cost-conscious than ever before. So, what calls to action work best and where do you put them in email offers and email newsletters?

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]]> http://www.internetviz.com/marketingvizion/2010/07/are-your-calls-to-action-compelling/feed/ 0 Three out of four sales leads die of neglect! http://www.internetviz.com/marketingvizion/2010/07/three-out-of-four-sales-leads-die-of-neglect/ http://www.internetviz.com/marketingvizion/2010/07/three-out-of-four-sales-leads-die-of-neglect/#comments Sun, 04 Jul 2010 14:33:14 +0000 Jack Scharff http://www.internetviz.com/marketingvizion/?p=329 Yet Another Related Posts Plugin.]]> Leads die too often

Why?

Salespeople chase short-term opportunities and don’t nurture long-term leads.

If you want to get up to three times more sales, set up a B2B lead nurturing program.

Want to learn how to do this? Read this insightful article by Mac McIntosh.

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