Marketing ViZion » Marketing Program Development http://www.internetviz.com/marketingvizion Market Right, Market Tight Tue, 20 Jul 2010 21:15:32 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Marketing Program Development http://www.internetviz.com/marketingvizion/2010/07/marketing-program-development/ http://www.internetviz.com/marketingvizion/2010/07/marketing-program-development/#comments Sun, 11 Jul 2010 08:09:55 +0000 Steve Kayser http://www.internetviz.com/marketingvizion/?p=118 Yet Another Related Posts Plugin.]]> New services and products are the life blood of many B2B companies.  Marketing Vizion will explore best practices in developing them.

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]]> http://www.internetviz.com/marketingvizion/2010/07/marketing-program-development/feed/ 0 Content Truly Is King http://www.internetviz.com/marketingvizion/2010/06/content-truly-is-king/ http://www.internetviz.com/marketingvizion/2010/06/content-truly-is-king/#comments Sun, 20 Jun 2010 11:15:05 +0000 Jack Scharff http://www.internetviz.com/marketingvizion/?p=197 Yet Another Related Posts Plugin.]]> Make it relevant to the reader

Bore me once, shame on you.

Bore me twice, shame on me.

This twist of the “Fool me” axiom applies to email newsletters and campaigns. Recipients often opens the first mailing to see what it is. If the content is not relevant or interesting or entertaining or educational, the chances of them opening a second mailing are slim.

Each potential reader considers: Is this worth my time? Is there something here I should know? Is there a good idea here for me? Did I enjoy reading this?

Unless a reader answers “Yes” to at least one of these questions, your mailing slides into the boring category, and the recipient will likely opt out or remember to delete future mailings.

Want to learn what determines relevancy? Want to see seven easy sources of content?

Content sources

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