Tag: "prospect"

Remember the “power of nine?” Phooey!

Remember the “power of nine?” Phooey!

The Power of Nine: That’s the half-baked theory that nine is the optimum number of times to contact a prospect to get the desired action. Baloney! Hogwash! Bull!

Event Marketing Assessment Survey

Event Marketing Assessment Survey

This Event Marketing Self -Assessment is designed to help you identify changes you can make to improve payback on your event marketing programs.