Produce Qualified
Leads
A Marketers Guide to e-Newsletter Publishing
Your Roadmap for Visibility & Profit
By Hank Stroll & Tamara Halbritter,
InternetVIZ
Published by MarketingProfs
|
Special Offer for OnTrack Readers
Retail $24.95
Special $14.95
or call
612-871-4000
Hank@InternetVIZ.com
|
Tons of books tell you
how to publish an online newsletter. This one tells you how to use
newsletters to generate qualified leads.
It’s not too hefty (less than 80
pages) and not too pricey.
This guide gives you
the goods on how to use your e-newsletter to (ultimately) drive sales.
Internet marketing has
a new set of rules. Vanity newsletters don't work. Earn trust, demonstrate
value, and deepen relationships by reaching your readers' hearts and
minds.
Written by
those in the trenches, this strategic e-book guides you through the
e-newsletter process: from conception to lead generation to closing the
sale. You'll find tons of examples from e-newsletter marketers who acquire
customers through B2B newsletters by addressing the challenges their
readers face in their everyday professional lives.
And, after all, isn’t that what it’s
all about?
But don’t take our word for it.
Read what readers have to say:
"Excellent
information and step-by-step guideline for successful e-Newsletter
publishing. Very helpful to incorporate into my marketing strategy."
- Susan
Thornton, President, The
Business Connection
"The
e-book shows how to turn suspects into qualified prospects and close
sales. I ask myself, Why would you want to publish all this information?
Are you trying to eliminate my job???"
-
Steven Kayser, Cincom Business Development and Marketing Manager
|
Special Offer for OnTrack Readers
Retail $24.95
Special $14.95
or call
612-871-4000
Hank@InternetVIZ.com
|
The book
is full of tips and advice that we put into action immediately. Our
e-newsletters deliver better value to our readers thanks to the ideas
suggested in the book. A good price, excellent content = value for our
money."
-
Richard Cotman,
Orion
Systems International
"Laid out the moving parts and the thought processes behind using
e-newsletters as a marketing tool in a way that was thought provoking and
easy to read."
- Todd Davison, President, Bulldog
Solutions, LLC
"I am learning a lot of "how tos" which are embedded in an ethical and
also "brand"-orientated fashion."
- Martin Weiss, Managing Director - e:works
Trainings
"A Marketer’s Guide to e-Newsletter Publishing is one of the most
useful, practical, productive guides to effective e-marketing that I have
ever run across. A must for anyone with marketing in their title or in
their responsibilities."
- Dr. James A. Alexander, Partner, Alexander
Consulting, LLP
