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Reporting
can be done for today’s statistics or yesterday’s, this week’s, last week’s,
this month’s, last month’s, the last 90 days, or the last 180 days.
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Page Views
records the number of times a Web browser or email program is used to display a
page from your newsletter.
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Identified Visitors indicates the number of
unique subscribers who have viewed your newsletter.
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Unidentified Visitors
indicates the number of unique visitors who were
not identified as subscribers. This can happen when a subscriber clears out
their cookies, or when someone is introduced to your newsletter through a
referral or hyperlink.
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Emails Sent is the number of emails sent
for your newsletter.
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Emails Opened is the number of times the
HTML formatted version of the newsletter was opened within an email program.
This provides you with a general indication of how many people are viewing the
HTML version.
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Clicks from Email records the number of
times someone clicks a link in their email program to display a page from your
newsletter. This tells you how well your newsletter is being read and which
articles are getting the most interest.
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"Tell A Friend" tells you how popular the
material in your newsletter is and how well it is being passed on to others.
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Total Subscribers is the number of unique
active subscriber records within your account.
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Subscribers Added the number of new
subscribers entered during the reporting period.
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Subscribers Removed the number of
subscribers that have requested to be removed from your list during the
reporting period.
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Subscribers Bounced the number of
subscribers in your subscriber list whose email have been returned without
delivery. Bounce manager helps you clean your subscriber list.
