As part of your InternetVIZ service, you have access to reports measuring how well your newsletter is being read.  These reports are stored on the Internet with 24/7 access and provide a wealth of information about your subscribers to your marketing, sales, and product management departments.

Marketing

Marketing benefits from a high-level overview of the measurement statistics captured.  This information reveals data on how many subscribers received the newsletter, how often the newsletter was clicked, how many new subscribers join, how many subscribers choose to leave, how many emails bounce, and more.  In addition, this information can be sliced into specific dates (i.e. this week, last 30 days, last 90 days, etc.) so that the marketing department can also have access to time-series data.  This will allow them to place current campaigns within a context and better understand their effectiveness.

Marketing also benefit from a more detailed view of these same statistics.  If they wish to learn more about the specific articles being viewed, for instance, they can learn which are the most popular and compare articles against one another.  Placing the articles within this context, and relating them to one another, will help the marketing department understand which issues need to be emphasized to prospects and clients.

You can view a complete list of the measurement functions captured in the high-level, and detailed view here.

Sales

In addition, to the above, the data can be aligned with individual salespeople allowing them to monitor how well their prospects and clients are reading the newsletter, and which hotbutton articles they are responding to.  This level of personalization is of tremendous benefit to salespeople and will enhance their ability to perform excellent customer service and make more sales.

Product Development

By monitoring the high-level overview measurements, and conferring with the marketing and sales departments, members of product development can use the data to understand new growth areas.  Having the data available that tells them that a specific number of clients have been continually reading particular information will enable them to make more nuanced and reliable recommendations.

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