Hello ... Hank Stroll, Editor of xSP Compass here.  In this special issue of xSP Compass we begin a series of xSP  Successful Marketing Strategies taken from interviews with over 30 C-Level executives at last month's xSPCC conference in Boston.  Over the next few weeks you will discover how your peers are successfully marketing their xSP companies.

Be sure to read the featured story that provides an overview of the four marketing approaches that these successful companies are taking.

To celebrate the success of our own marketing strategy, InternetVIZ is giving away a free color HandSpring handheld computer.  See bottom of the newsletter for details and enjoy this special issue.


Featured Series

Case Studies: xSP Successful Marketing Strategies

Four Unique Approaches

by Jason Kassel, InternetVIZ


Wednesday, September 26, 2001

»  Yes, you may forward this issue to your colleagues  «

Volume 1, Issue 29


Channel Marketing
A network of partners helps market the service

Channel Relationships Equal Success
ElectricMail: Email Any Way You Want
An interview with Iain Black

Getting the Upsell to Work
Commtouch: Email and Messaging Services
An interview with Michael Harding
 

Direct Marketing
Target customers using databases

Direct Marketing with Panache
TriActive: Infrastructure as Utility
An interview with Glyn Meek

Databases Must Always be Cleaned
OnDemand: Partner Relationship Management
An interview with Kapi Attawar
 

Process Marketing
Focusing on the strategic steps

Vertical Prospecting
Instantis: Software and Service for Business Automation
An interview with Shekar Ayyar

A Direct Approach
Portal: IDC Billing Platforms
An interview with Paul Hoff
 

Relationship Marketing
Helping others help you
xSP Prime QuickTour

Selling a Win-Win Solution
IBM xSP Prime: Infrastructure, Training and Certification
An interview with Patricia Falotico

Building Relationships to Build Success
OpenAir: Using the Web to Keep Track of Schedules
An interview with Jeffrey Hunt
 

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EVENTS

September

October

November

December

ARCHIVE

Issue 28
September 11, 2001
Vol. 1 Issue 28
Issue 27
August 30, 2001
Vol. 1 Issue 27

[MORE]

Win a Free Color HandSpring and More ...

Enter and receive a free prototype marketing campaign written specially for your company!
 

Looking to increase your qualified leads and increase customer loyalty?  Is it time to quit strategizing and start producing results?  Been curious about the InternetVIZ free newsletter offer?

No theory here - We will deliver a proven program to increase your qualified leads with no obligation to buy.  (Be warned, however, that 1 out of 5 companies who receive a free prototype written specifically for their company find our value proposition so compelling that they choose to become clients.)

In addition, by requesting this free prototype, you are also eligible to win a free color HandSpring Prism handheld computer.  No purchase required, just click here to enter.

Still not convinced? Here's what Phil Wainwright, Founder of ASPNews and premier Web Services analyst, says:

"InternetVIZ gets it! They understand how to use newsletters to find, acquire, and retain xSP prospects!"

To find, acquire, and retain xSP customers for your company, click here


RESOURCES

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xSP Technologies

Network Services
clec.com
Interactive Week
tele.com

Wireless Services
CTIA
GSM Association
PCIA
WAP Forum

Internet Services
ASP Industry Consortium
ASP Industry Portal
ASP News
Telephony
UM Consortium
Web Hosting Magazine
XSPsite.net

searchXSP

Data Warehousing
Data Management Review
KDnuggets
The Data Warehouse Institute

Internet Commerce
Business 2.0
Ebiz Chronicle
Ecommerce Times
Emarketer
Internet Billing Technologies
Internet Payment Technologies
Netmarketmakers
ZDNet - E-Business

E-Business Infrastructure
Broadband Content Delivery
DSL Reports
Network World
Wireless LAN Association

Enterprise Applications
CRM News
ERP Central
ERP Hub
Supply Chain Council
Uniform Code Council


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