Social Media Proven a Success for Company

How Texas Instruments Uses Social Media for Business
by Meryl K. Evans – B2B Social Media Digest

No matter your feelings about social media (SM), it’s big and proving it’s not a fad. Many B2B companies want to learn how to engage their clients and prospects. However, many businesses — including large organizations — can’t find their way, feeling wary about proceeding or taking shots in the dark.

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About the Author

Meryl K. Evans is senior editor at InternetViZ and the content maven behind the Connected Digest, B2B Social Media Digest, and Professional Services Journal. Contact her by email - Meryl@InternetVIZ.com. Follow her on Twitter http://twitter.com/merylkevans