B2B Lead Generation: Tip 4

Revisit, refine and simplify your core message
by Mike Sweeney – Web 2.0 Journal

Business Tip

When messaging is ignored in the lead generation program building process, the most common cause is an impatient executive with a “no one cares about the message” attitude, and of course the program administrator/leader who accepts that attitude and proceeds to ignore the messaging component.

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About the Author

Meryl K. Evans is senior editor at InternetViZ and the content maven behind the Connected Digest, B2B Social Media Digest, and Professional Services Journal. Contact her by email - Meryl@InternetVIZ.com. Follow her on Twitter http://twitter.com/merylkevans