http://www.internetviz.com/psjblog/2010/04/programmed-to-forget/ Insights for B2B executives and service professionals Fri, 27 Apr 2012 12:57:58 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.internetviz.com/psjblog/2010/04/programmed-to-forget/comment-page-1/#comment-19 Anne Miller Thu, 15 Apr 2010 19:03:06 +0000 http://www.internetviz.com/psjblog/?p=434#comment-19 Another way to ensure what you say gets remembered is use a metaphor or analogy. People remember visually. Metaphors and analogies are visuals in words and cause the same reaction in people as actual pictures: instantly understood, forever engraved in memory. Example: In explaining closing, you could say, "Closing is the natural outcome of a strong business process; it shouldn't be a forced tactic at the end of a call." Or, you could add, "It's like getting a kiss at the end of a good date-a natural outcome of a positive experience and a surprise to no one" For more business uses of metaphors and analogies, check out my free newsletter The Metaphor Minute at my website. Another way to ensure what you say gets remembered is use a metaphor or analogy. People remember visually. Metaphors and analogies are visuals in words and cause the same reaction in people as actual pictures: instantly understood, forever engraved in memory. Example: In explaining closing, you could say, “Closing is the natural outcome of a strong business process; it shouldn’t be a forced tactic at the end of a call.” Or, you could add, “It’s like getting a kiss at the end of a good date-a natural outcome of a positive experience and a surprise to no one” For more business uses of metaphors and analogies, check out my free newsletter The Metaphor Minute at my website.

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