Staying Top of Mind Is Not the Goal for Email Marketing

Think building relationships
by Ardath Albee – Marketing Interactions

Email newsletters still have value, but you need to look beyond branding and keeping your company’s name out there. The key is to include content that your prospects and clients will value. So don’t just shower readers with deals. Share content that focuses on your readers, not your company.

“Email marketing is tactical. Lead nurturing is strategic. It’s a different mindset. The process of lead nurturing helps companies focus on prospects, instead of on themselves,” writes Ardath Albee.

What do you think is the difference between “email marketing” and “lead nuturing”? [ Read original article ]