Comments on: 6 Keys to a Terrible Professional Services Marketing Strategy (Part 1) http://www.internetviz.com/psjblog/2010/08/terrible-professional-services/ Insights for B2B executives and service professionals Fri, 27 Apr 2012 12:57:58 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Mike Schultz http://www.internetviz.com/psjblog/2010/08/terrible-professional-services/comment-page-1/#comment-102 Mike Schultz Thu, 09 Sep 2010 12:15:51 +0000 http://www.internetviz.com/psjblog/?p=857#comment-102 Sean, With something new, it's more wild west than it is follow the rules. There's always something new that people are figuring out, and right now that's social media. Making assumptions, piecing together various bits of data, and coming up with smart ideas you belive will work...not a bad strategy. There will be failures with the successes, but this is how people develop expertise. But you'd be shocked to see the completely insane conversations I've had with some people in just the last month whwo have spent tens of thousands of dollars on direct mail campaigns that had no chance - I mean zero - from the get go because they just didn't attend to the basics. Same thing with search optimization. One person said they "talked to an expert and she said to to do this." That expert was a sales person that sold them a several hundred dollar a month package to "submit their site to search engines." That's just crazy. When looking around for expertise for something old or something new, you just have to use your melon to figure out who's credible and who's not. Not always easy to do, but, for most people, they have to take off their happy ears if they want to get the real info they need. Sean,

With something new, it’s more wild west than it is follow the rules. There’s always something new that people are figuring out, and right now that’s social media. Making assumptions, piecing together various bits of data, and coming up with smart ideas you belive will work…not a bad strategy. There will be failures with the successes, but this is how people develop expertise.

But you’d be shocked to see the completely insane conversations I’ve had with some people in just the last month whwo have spent tens of thousands of dollars on direct mail campaigns that had no chance – I mean zero – from the get go because they just didn’t attend to the basics.

Same thing with search optimization. One person said they “talked to an expert and she said to to do this.” That expert was a sales person that sold them a several hundred dollar a month package to “submit their site to search engines.” That’s just crazy.

When looking around for expertise for something old or something new, you just have to use your melon to figure out who’s credible and who’s not. Not always easy to do, but, for most people, they have to take off their happy ears if they want to get the real info they need.

]]> By: Sean McVey http://www.internetviz.com/psjblog/2010/08/terrible-professional-services/comment-page-1/#comment-89 Sean McVey Fri, 20 Aug 2010 13:48:25 +0000 http://www.internetviz.com/psjblog/?p=857#comment-89 Hey Mike thanks for the post. I have a question about point number two. In an ideal world it would be great to have an expert at your finger tips for consultation on every campaign. However, I feel that in this new media world there is so much to tackle and some of the marketing channels you just have to jump in and figure it out. It may fail the first few times (like a webinar), but after you understand how to make it work for you, you will have that forever. There are a lot of people out there competing to be the experts of new media. I don't know if any of them can really make that claim and back it up 100%. I would rather learn it myself the hard way to truly understand the in's and out's. Do you think this is a method for failure? Hey Mike thanks for the post. I have a question about point number two. In an ideal world it would be great to have an expert at your finger tips for consultation on every campaign. However, I feel that in this new media world there is so much to tackle and some of the marketing channels you just have to jump in and figure it out. It may fail the first few times (like a webinar), but after you understand how to make it work for you, you will have that forever.

There are a lot of people out there competing to be the experts of new media. I don’t know if any of them can really make that claim and back it up 100%. I would rather learn it myself the hard way to truly understand the in’s and out’s. Do you think this is a method for failure?

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