B2B Email Is Not as Effective Anymore. Why?

Reverse the trend
by Jack Scharff – B2B Marketing Technology Insights

Email newsletters for B2Bs has lost its luster. Does that mean we should give up on it? Actually, no. Too many newsletters tend to stop targeting and send more. That’s not the way to go. The route to take is to share valuable content that’s relevant, timeline and helpful.

As a subscriber, what do you like and dislike about email newsletters?

[ Read original article ]