Current Dilemma:
How do you get around the ‘bad economy’ excuse?

Belt-tightening. Scaling-down. Cutbacks. Prospects often use the economy as an excuse not to buy, but in reality, there’s always a need for our services, no matter the economic condition.

Besides, many successful businesses started and thrived during difficult economic times. How do we counter the “we’ll buy when the economy improves” objection? Or is there not a way around it?

Anne

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About the Author

Meryl K. Evans is senior editor at InternetViZ and the content maven behind the Connected Digest, B2B Social Media Digest, and Professional Services Journal. Contact her by email - Meryl@InternetVIZ.com. Follow her on Twitter http://twitter.com/merylkevans