New study shows quality is key for sales and marketing
by Stewart Rogers, VentureBeat
This study reveals what marketers want from sales and hints at what marketers and salespeople can do to improve lead quality and sales. Experts have been saying that one of the first things they need to do is define a lead. This requires meeting and communicating, a must-have to ensure success. “The research suggests that those who do meet regularly are seeing good, if not stellar, results,” Rogers writes.