Put your marketing on an exercise program to get more fit
I have a lot of habits, because they keep me consistent. I go to bed at the same time every night. I eat meals at the same time most days. I work out at the same time every day — at least I used to, until I ran into a challenge with my workout schedule.
You see, Orangetheory Fitness asked for New Year’s resolutions on Facebook. The winners of the New Year’s Resolution Giveaway would get a free month of classes. Typically, I don’t make resolutions, because when I want to make a change, I start right away. Not when it’s Jan. 1, Jan. 2 or the first Monday of the New Year.
The timing worked out. (No pun intended.) I needed to make a change. And that was to get out more.
What do you know? I was the Orangetheory Plano winner.
Testing a new process
After I won, I started fretting. Two reasons:
- As a person who is deaf, how could I do a class where the trainer gives instructions for most of the class? (This is why I was afraid to try it for two years!)
- How would this affect my routine and work?
Thanks to the welcoming and friendly staff, we solved No. 1 with a couple of accommodations that ensured the trainer could be there for everyone.
No. 2 was up to me. I told myself that this was an opportunity. It was only for one month. I should just try it and see what happens. I figured I’d use my free membership, maybe get a small package for a month or two and fade away. After all, I have a whole gym’s worth of equipment at home.
Fortunately, I took to sports when I was very young. And that created a lifelong habit of making fitness a daily part of my life, like brushing my teeth and sleeping.
For the most part, I had a good routine going at home. But it did get frustrating at times trying to come up with new moves and to find new programs that provided strength, flexibility and high-intensity interval training.
What do you know? (Take two.)
I loved the Orangetheory workout!
Creating new best practices
Every workout was different. Going to the studio became one of the highlights of my day. And it got me out of the house and home office at least six days a week instead of six days a month. Not only that, joining led to a few more bonuses.
I knew quite a few people who went there that I hadn’t seen in years. It allowed me to renew old acquaintances. I made new friends. Not just friends I’d see at the studio. But friends I met up with outside of the studio.
Remember I said I worked out daily? Well, I saw more progress in two months with Orangetheory than I did in one, maybe two, years on my own. It made me faster and boosted my endurance. (My weakest areas!)
I didn’t sign up for a small package of four or eight classes per month.
I signed up for the unlimited package! So much for fading away!
Reviewing your content marketing fitness program
What the heck does all this have to do with content marketing?
Easy. Companies that achieve their content marketing goals have schedules. They schedule email newsletters, social media marketing activities, webinars and more. They develop good habits to remain top of mind and show they’re reliable.
I was lucky that one of my first jobs was in process management, where I learned about process improvement. The best way to do something may not always be the best way to do it. New technologies come along. (And boy, do they come along, especially marketing technologies!) The market changes. Client preferences change.
Think of best practices as current best practices. Using “current” reminds you that you’re always looking for better ways to do something.
I’m sure many of you have had daily, weekly, monthly or yearly meetings. Sometimes, those lose purpose and are no longer needed. Or perhaps, different people need to attend, or the meeting times need to change.
I had an effective fitness routine before joining Orangetheory.
But I found something better.
And I made a new habit.
I don’t even work out at the same time every time. But going to the studio works!
Is something holding you back? Take a look at how you do things. What can you do differently?
If something doesn’t challenge or scare you, it doesn’t change you. Test out a new approach. Maybe you’ll be surprised and end up making it a new habit that gets you better results.