Category: Marketing Strategies

Marketing Automation in 2012

By Randy Shattuck on Jan 11, 2012 in Featured, Marketing Strategies

Marketing automation is a sweeping trend in a variety of industry verticals. Service organizations are adopting marketing automation tools in droves. I’ll bet you’re already either considering or have implemented a marketing automation platform for your business. But, what benefits do these tools really offer your unique company? In my opinion, that’s the most important question you should be asking yourself as you either execute or plan for marketing automation in 2012. Here are some points to consider.

Are You a Saint or a Sinner?

By admin on Nov 16, 2010 in Featured, Marketing Strategies

Research shows that only 13 percent of business executives are fully satisfied that their salespeople are selling the right services to the right customers in the right way.1 Yikes, that sounds like sales Hell!

Removing the Fallen Trees from Your Growth Path

By admin on Oct 13, 2010 in Featured, Marketing Strategies

Yesterday, as Magnus and I were biking in Hilton Head, South Carolina, a huge, rotted spruce pine fell across Lighthouse Road, a main thoroughfare. The tree fall caused traffic snafus, and forced us to change our route.

Stunningly Awful Sales Prevention Demos

By Peter Cohan on Jun 03, 2010 in Featured, Marketing Strategies

Does your organization have a “Sales Prevention Team” — people or processes that lengthen sales cycles and lose deals? Sadly, those who present Stunningly Awful Demos often receive membership on this infamous team.

Programmed to Forget

By Peter Cohan on Apr 07, 2010 in Featured, Marketing Strategies

Imagine you are driving home from work or on an errand … What do you remember about the cars and signs you see, the road-side debris, people, buildings and the roads you pass? How much of that information do you retain?

Most of us remember very little as we move through our day. Our brains are continuously evaluating what we see and hear — and continuously discarding anything not considered important, threatening or particularly interesting.

Gold Mine in Your Database

By Meryl on Feb 19, 2010 in Featured, Marketing Strategies

“So if we can keep all of our existing clients and add the
new ones we’ve projected from our business development plan, I think 2010 will
be a decent year for us,” the VP of business development said. “We might even
realize double-digit growth again for the first time in several quarters.”

Stunningly Awful Demo Evolution

By Peter Cohan on Jan 21, 2010 in Featured, Marketing Strategies

When a company first creates a demo for a new product, it is often short and well-focused. With each successive release that adds new capabilities and workflows, demos get longer. Year-by-year they grow, inexorably …! Over several years, demos accrete multiple layers of demo detritus and can become painfully long, complex and confusing.