Reports: High-Level Overview

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Below is a high-level overview of the data captured. For description of these data fields click here.

Looking for a report salespeople use? Click on the link "Select Sales Person" below.


Overview

[Change Issue]
 

Newsletter Activity Overview
Here is an overview of the activity occurring in this issue of your newsletter in the last 30 days. To see the activity associated with other issues, click on Change Issue link.

Account: Safe Landings
Issue: Issue 17 (06/19/2001)
Report Period: May 22, 2001 - June 22, 2001

Reports By Salesperson

DETAILED REPORTS
Prospects (Subscribers) by Salesperson:
Identified Visitors by salesperson and other demographic criteria.  Use this information to see prospects hot buttons before making a sales call.
[Select Sales Person]
Content Statistics DETAILED REPORTS
Total Page Views: 6598
Page Views are recorded every time someone uses their Web browser or email program to display a page from your newsletter. 
[Most popular articles]
Identified Visitors: 5325
Identified Visitors indicates the number of unique subscribers who have viewed your newsletter in the last 30 days. A visitor is "identified" when it is possible to track their activity and match their ID back to an existing subscriber record.
[View Identified Visitors]
Unidentified Visitors: 41
Unidentified Visitors indicates the number of unique visitors who were not identified as subscribers in the last 30 days. A visitor is "unidentified" when there is no information available to match the visitor to an existing subscriber record. This can happen when a subscriber clears out their cookies, or when someone is introduced to your newsletter through a referral or hyperlink.
 
Survey Answers: 0
Survey Answers indicates the total number of answers submitted by subscribers to all active surveys in this issue.
[Subscribers who answered]
Email Statistics DETAILED REPORTS
Emails Sent: 8987
This is the number of emails sent for this issue in the last 30 days.
 
Emails Opened: 5304
This is the number of unique subscribers that opened the HTML formatted version of the newsletter within an email program. This provides you with a general indication of how many people are viewing the HTML version. Emails received in Plain Text format are not counted by this method.
[Subscribers who opened]
Clicks from Email: 2795
Clicks from email are recorded every time someone clicks a link in their email program to display a page from your newsletter. This tells you how well your newsletter is being read and which articles are garnering the most interest.
[Clicks per article]
"Tell a Friend" Emails: 20
This is the number of times someone has used the "Tell A Friend" feature to email a link to a page in your newsletter to a friend. This can tell you how popular the material in your newsletter is and how well it is being passed on to others.
[Articles referred most often]
Subscriber Statistics
Total Subscribers: 8987
This is the number of all active subscriber records within your account. All unique subscribers within all sub-lists are included in this amount.
 
Subscribers Added: 149
This is the number of new subscribers entered in the last 30 days.
[Subscribers Added]  
Subscribers Removed: 10
This is the number of subscribers that have requested to be removed from your list in the last 30 days.
[Subscribers Removed]  
  Subscribers Bounced: 25
This is the number of subscribers in your subscriber list whose email have been returned to you without delivery. To automatically clean your subscriber list, use the Bounce Manager to remove bounced emails.
[Subscribers Bounced]

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